SKU: P-HM-964E
Porsche Classic Enamel Sign – 964 Anniversary Model

With the benefit of hindsight, we know which advertising messages of the past were particularly popular, and we have used this knowledge to produce a series of high-quality enamel signs displaying advertising messages from the early years. The 40x60 centimetre design weighs approximately 2.5 kilogrammes and has a convex shape, which makes it particularly stable. With their clear colours and high-gloss UV coating, the signs are not only long-lasting but also look like miniature works of art. These reproductions of advertising messages allow us to reacquaint ourselves with the most popular Porsche advertisements of all time. The world’s leading advertising agencies competed for the chance to dream up these clever slogans, many incorporating puns which still raise a smile today.

The message which appeared in 1994 to mark the 30th anniversary of the Porsche 911 was displayed next to a rear view of the Porsche 964, and played directly on Porsche owners’ love for their vehicles: “For over 100 years, cars have made people independent. But one generates dependence. Once again, caution is advised – this time against the risk of addiction.